Eloi Gomez Cal, CEO and founder of Mr Jeff created this start up on august 2015 in Valencia. He directs the company's strategy, the global expansion, financial health and is responsible for sharing the vision of Mr Jeff to the rest of the team, a vision that goes by to finish with the washing machine and the iron in the homes of the entire world.

1. What does South Summit mean for you? What do you expect from this event?

We are aware that South summit is one of the most important events for startups and we are very grateful to be able to participate in it since it means for us a great opportunity and an achievement to have a space to show the world who we are, what we do, where we come from and what we want to achieve.. Being a finalist is a pride and we want to get as far as possible and position ourselves as one of the companies to keep on mind in 2018.

2. Why did you decide to participate in the competition?

Because is a big opportunity for us to be in one of the most important events that aims showing the work the of talented and innovative entrepreneurs, bringing together the best startups, investors and corporations.

3. Why did you decide to start your business and how did you come up with the idea?

Mr Jeff was founded by 3 friends who have known each other for a long time. At that time we were working as consultants so we had to dress in a suit and shirt every day; the problem came when we had to wash and iron, because none of us were good at that and we didn’t have much time to do it. Neither the laundries and dry cleaners were open when we have some free time.

Then we start thinking: “What if there is other people out there with the same problem and need as us? So we started looking for solutions and we noticed that the idea of Mr Jeff could make sense within a market with an added value of giving time to people.

4. Why your company is useful for the user?

Mr Jeff is designed for any kind of profiles, from students to independent youth, from people who use suit and shirt on a daily basis to families, who need help in the housework. Mr Jeff is for anyone.

We want to revolutionize the laundry and dry cleaning service, reaching more and more homes so that users can enjoy their free time in an affordable way.

On the other hand, we are the only ones in Spain that offer a monthly subscription. This integrates the service to the daily routine of the users to be unconcerned with these daily tasks.

5. How did you feel when you knew you were finalist?

In one word: excited!!

The day we received the notification that we were finalists, we felt a great happiness as we knew that the statrups that are presented to participate have all brilliant ideas and be recognized and chosen by people who evaluate many items and all We! Buah,  what satisfaction and motivation for us!!I

6. What do you think it will happen in the future of startups?

Startups are the materialization of an idea of one or several people seeking to solve a need and have a goal in common either because it has been the idea they have had in the head always or because in times of crisis this has been an alternative to Re-invent and create projects. Many people opt for this path because with constancy, work and effort can grow quickly additional to contribute something to the society. Startups are the companies of the future developed and mature.

7. What advice would you give to those who want to participate in South Summit?

I think the best advice I could give to all the people who want to participate in the South Summit is that take the risk and fight for what they want and what they really believe in, it's not going to be easy but it won't be impossible.

"We are the future and you have to fight for it"

8. What does being an entrepreneur mean for you?

Hahahaha is crazy, but it means being restless and nonconformist, we wanted to create something, a project where we could overturn and fight for something own.

This curiosity was taking shape and now it is a reality. It is a great advantage to give 100% for something you are so linked to, and at the same time sacrificed since you have to solve the obstacles of every day and worries. Now we have our time and despite the great dedication that requires US Mr Jeff, we work with greater autonomy.

9. What´s your dream in life?

We want to change the vision of people who have to wash at home today. For example, Uber has managed to change a whole sector such as transport. We are going to get into history as those who got citizens not to have to worry about washing and ironing. I do not think that carrying 50 years washing the same, within another 50 not be more efficient, ecological in the process of washing. No doubt, Mr. Jeff is one of the bets to follow in the near future.

I have many goals…. once I arrive at stability, to live without the stress of the entrepreneur, I see that I can undertake more things and I can have fun because I think I would. I want to lead a life like Jeff Bezos, who today gets into one thing and tomorrow in the other and works well. He does whatever he wants.